Crownpeak Digital Accessibility and Quality

Formerly Crownpeak Digital Quality Management (DQM)

Crownpeak is very user-friendly, meaning a digital or marketing team with all levels of experience can pick it up easily and find it useful in their day-to-day activities. It can be used to review a site that has been inherited by a team, just as much as it can be used to pro-actively manage one on a daily basis. Restricted checkpoints also come in useful for identifying where content sits across a web estate, eg if a term is no longer compliant or an individual leaves a company and references need removing.

If you are looking for a consent platform that can be deployed across many domains and is managed from one place this is the product for you. On the other hand, if you have just one page to put the cookie consent banner on, there are definitely cheaper solutions out there.

Crownpeak Digital Quality Management (DQM) is well suited to any organization with multiple online services that need to be monitored for quality. This can be as simple as ensuring copyright dates are up to date, or as complex as identifying issues in the source code that require development. Crownpeak Digital Quality Management (DQM) would be less useful for a company that has just one website.

Crownpeak DQM is suited for any organization looking to include automated accessibility as part of its digital compliance program. It is especially well-suited for organizations with multiple websites that need to understand where they are on their automated accessibility journey across different products, project teams, and brands at any given time.

Particularly on [multi-domain, multi-national] websites where you want to ensure consistency and rules are being followed.

DQM deals with quality assurance across most areas of website content and customer experience; including content quality, brand updates, product detail and SEO effectiveness (including broken links, H-tags etc.).

It does overlap with some of the other custom tools we already use in areas such as SEO quality and effectiveness. The advantage it gives however, is bringing all the factors listed above into a single tool and dashboard, making the process of highlighting, reporting and addressing all the website factors that affect customer experience and business effectiveness into a single space.

DQM is also useful for isolating single business and Customer Experience (CX) issues for our clients using the 'custom checkpoint' tools. For example, our most recent custom usage has been in the management of diversity and inclusion language and terminology across a global web estate, to ensure consistency of language and approach across an ecosystem of websites managed by distributed teams.

Crownpeak DQM is well suited to manage larger corporations' needs around accessibility. Quick response times were appreciated and trialing the product to multiple teams was rather seamless. Crownpeak seemed less appropriate to use with a highly technical suite of products where specialized training of those products/services was required.

Crownpeak Digital Quality Management (DQM) is well suited for addressing the SEO and issues through out each individual site being supported. We were able to set up stage and production, which was useful to flag and address at a specific environment.
Well suited for addressing issues from high to low priority.